Digital marketing is nothing but marketing of products and services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
First of all there are 8 things you can do to start a digital marketing career. They are,
- Create an Online Presence
- Knowing the Latest Trends
- Using Your Creativity
- Creating a Winning Resume
- Get Out there and Network. …
- Learn about Analytics of digital marketing
- Get Some Experience of marketing
- Say “Yes” to Anything you want to do.
And also some of the types of Digital marketing you should know and considering for the marketing strategy. They are,
- Social Media Marketing
- Content Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay-Per-Click Advertising (PPC)
- Affiliate Marketing
- Email Marketing
- Radio advertising.
A digital marketing professional, is often responsible for developing the strategy used in marketing a company’s product like goods and services from online by utilizing such techniques called as social media, Web analytics, e-mail marketing and search engine optimization, among others.
The digital industry is vast now a days, and it can be little difficult to navigate for newcomers or those looking to find their niche.
So the thing is check out these 5 essential basis to keep you relevant in the ever- changing digital marketing industry. Which is shown below,
- Video
More than 80% of customers like to purchase a product after seeing in video in detailed. Digital marketing professionals don’t have to know everything about video production, of course, but knowing how to create a quick intro video from your laptop is a good place to start. And if you have some training in this area, you will love it. Because, your skills, talents will never waste as video will continue to be in more demand
- SEO & SEM
Both SEO and Search Engine Marketing (SEM) makes an important role for entire digital strategy on both a data and content level, and what you want to do is, you should be able to communicate to other teammates about this, so you just won’t get far if you don’t make a point of learning the basics.
- Content Marketing
It is a huge job in itself. You have to be able to understand how to not only create high quality, SEO-friendly content of various sorts, you also have to understand how to effectively get audiences to engage and buying the products by consumers. And also you must be concentrate on profits and demand of the company products in market.
- Understand Design-Based Thinking & Planning
According to The Interaction Design Foundation, there are 5 key phases to this process: empathize, define, ideate, prototype, and test. The reason why this works so well in the digital marketing sphere is that so much of it is (or should be) centred on the user experience.
- Highlight Unusual Skill Sets
As far as soft skills go, great digital marketers should be curious, enjoy versatility, forward-thinking, business-focused and strategy-centered. But there is plenty of room in this field for all kinds of personalities and skills sets.
Best Digital Marketing Online Courses
#1 Digital Marketing Specialization – Coursera
#2 Become a Digital Marketer – Udacity
#3 Digital Marketing Certification Training – Edureka
